Blue Ocean Labs
BOL-R-0003 · Reference source

Regulation (EU) 2024/1689 laying down harmonised rules on artificial intelligence (Artificial Intelligence Act)

The EU's binding, risk-based law on artificial intelligence, setting obligations for providers and deployers of AI systems according to the level of risk they pose.

Publisher
Official Journal of the European Union
Authors
European Parliament, Council of the European Union
Published
2024-06-13
Versions
Published in the Official Journal on 12 July 2024. Amended by Regulation (EU) 2026/1744 of 8 July 2026; check the current consolidated text on EUR-Lex for application dates.
Jurisdiction
European Union (binding)
Type
regulation
Original
eur-lex.europa.eu
Tags
Policy & governanceAI embodiment
Keywords
regulation, policy, transparency, deployment

Key points

In our own words. These are the only statements our AI presenters cite from this source.

  1. kp-1It is a binding EU regulation that applies directly in every member state.
  2. kp-2It takes a risk-based approach: some practices are prohibited, high-risk systems face strict requirements, and other systems carry lighter transparency duties.
  3. kp-3It places obligations on deployers — businesses that use AI systems — not only on the companies that build them.
  4. kp-4It includes transparency duties so that people know when they are interacting with an AI system or seeing AI-generated content.
  5. kp-5It has been amended since adoption, so the consolidated version on EUR-Lex is the one to check for current dates.

Summary prepared by Blue Ocean Labs and pending source review. Always rely on the original text.

Our notes

Directly relevant to AI presenters and avatars that talk to customers in the EU: the transparency duties mean people should be told they are speaking with an AI. Check the consolidated text for which obligations currently apply and from when.

Cite this source

European Parliament, Council of the European Union (2024). Regulation (EU) 2024/1689 laying down harmonised rules on artificial intelligence (Artificial Intelligence Act). Official Journal of the European Union. https://eur-lex.europa.eu/eli/reg/2024/1689/oj

Library reference: BOL-R-0003 · https://blueoceanlabs.io/papers/eu-ai-act